#WeAreUndefeatable launched to support individuals with long term health conditions to become active
Posted: Fri, 30 Aug 2019 10:52
15 leading health and social care charities have come together for the first time to launch We Are Undefeatable, a campaign which aims to help people with long-term health conditions build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small.
With expertise, insight and significant National Lottery funding from Sport England, the campaign is part of the sports council's long-term drive to change cultural and social norms around long-term health conditions and physical activity, helping more people get active in a way that's right for them.
Currently, over one in four people in England live with at least one long-term health condition, and are twice as likely to be leading an inactive lifestyle than those living without one. However, being active can contribute towards the management of over 20 health conditions such as depression and type-2 diabetes. It can also reduce the risk of developing some conditions by up to 40% and can delay the onset of and reduce the severity of many.
The campaign recognises the unique barriers people with long-term health conditions face and is inspired, and features, the real-life experiences of people getting active despite the ups, downs and unpredictability of their condition.
A brand-new website weareundefeatable.co.uk will be the main hub for the campaign, providing people with inspiration, reassurance and support for getting and staying active.
The charities involved are: Age UK, Alzheimer's Society, Asthma UK, Breast Cancer Care/Breast Cancer Now, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan, Mind, MS Society, Parkinson's, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.