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Women and Girls

According to Sport England only 31.6% of women play sport at least once a week compared to 41.7% of men. Nationally, 13 million women and girls said they wanted to play more sport, of whom, nearly half are currently inactive.

Go Where Women Are

'Go Where Women Are' is about engaging women in sport and exercise on their terms and in their space whether physically or emotionally. The insight pack explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.

Worcs Girls Can

Based on the national 'This Girl Can' campaign, Worcs Girls Can 2017 aimed to change female's perception of sport and physical activity, in turn tackling some of the barriers that women face.

Project Delivery