Worcs Girls Can
Following last year's extremely success campaign based in the Malvern Hills District last year, 'Worcs Girls Can' returned to Worcestershire, this time on a county-wide basis. According to Sport England only 31.6% of women play sport at least once a week compared to 41.7% of men. Nationally, 13 million women and girls said they wanted to play more sport, of whom, nearly half are currently inactive! There are also growing concerns over mental health problems experienced by teenage girls as recently indicated by a Department for Education study published over the summer. Physical activity is renowned for being as good for the mind as it is the body, helping to reduce stress, increase self-esteem and reduce the risk of depression and anxiety. For 2017, Worcs Girls Can aimed to change female's perception of sport and physical activity, in turn tackling some of the barriers that women face.
Working with one lead school in each of the six Worcestershire Districts, Worcs Girls Can 2017 was successful in engaging over 1500 girls and women across the county. Sports Partnership Herefordshire and Worcestershire partnered with over 70 sports clubs, community organisations and leisure providers to increase the provision of physical activity for females.
In support of the 'Pink Pass', many sporting organisations across the county opened their doors to females wishing to participate in a new activity, with free or subsidised sessions.